publications

Why use illustration over photography? Here's some good reasons:

– Create an environment or product that doesn't exist;

– Create a style consistent with your company's brand image;

– Show an operation or process with a diagram, map or cut-away view;

– Engage your customer's brain. Illustration is a "cool medium" (see Marshall McLuhan) which provides a more limited amount of information than photography, and engages the brain to complete the message. An engaged brain is what you want to receive your advertising message.