How did you get started in this business? I've always loved to draw, and in high school I had the opportunity to intern at some local ad agencies. After attending Mass College of Art in Boston, my first job was at the Museum of Science publications dept, and was employed by a variety of design studios in the Boston area, Motivated to expand my illustration work, and with the generous help of a friend with temporary office space, I launched this business in '94. Do you live there? My partner and I bought the building in May 2001, and we live above the office area. Here's how to find us in Bay Village.
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What
do you like most about your business? It's
heartening to work with clients with a commitment to social responsibility,
like Wainwright
Bank, and Greater
Boston Physicians for Social Responsibility
creating
illustration and graphics for a good cause. What's toughest about running the business? Chasing after delinquent billings. I've never been ripped off by nicer people! It can get discouraging, and it's tough being creative with that attitude. We
recently fired our designer and want to get our files back. Who actually
owns the layout and image files, them or us? You
are buying the reproduction rights for that particular printing or electronic
posting that the designer has created. According to the Graphic Artists
Guild, "Original artwork, and any material object used to store
a computer file containing original artwork, remains the property of
the artist unless it is specifically purchased. It is distinct from
the purchase of any reproduction rights."
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What's the difference
between what you do, and just downloading stuff from the Internet and
moving it around? (real
question!)
I wear the big boots, and I kick ass. Seriously, artwork on the Internet
is not high enough resolution for print, and if you're using it for
a website, you're either stealing, or using art that your competitor
used last year.
Make my logo bigger! Okay, it's not a question, but it is a frequently-heard comment. Your logo doesn't need to be bigger than the headline. Look at most advertising, the best work keeps the logo in a consistent color, size and position across a range of materials, with a specified amount of white space around it. It's not size, but a commitment to branding consistency that matters. Click here to see samples of corporate identity design. What's camera-ready art? It depends... It could be a high resolution photostat, a film negative, a print-ready pdf document with an ink-jet proof. Ask your printer or media rep for specific material needs, including specs for image format, resolution and color proof requirements. Most publications supply guidelines for preparation of artwork for reproduction.
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Win
any awards lately? We've been honored by the American Banking Association for our work for Wainwright Bank,received awards for our annual reports and other client projects, and our self promotional mailings have won creativity prizes. Our work has been selected for publication in Creativity, Print and Applied Arts Magazines, and logos we've designed have been published in American Corporate Identity. See our winning projects on our Awards page. But our favorite awards are the accolades we get from satisfied clients. Read them here.
I see some of your work in Spanish, are you fluent? No, pero aqui hablemos Spanglish muy bien. Es mejor corregir su propio trabajo, but we've caught a few typos in the past. And we've used online translation with entertaining results. What are you reading? I recommend "Eats Shoots & Leaves" The Zero Tolerance Approach to Punctuation" by Lynne Truss to many of my clients and editor-friends in search of a good laugh while proofing their newsletters. And don't miss "Out of Eden: An Odyssey of Ecological Invasion" by Alan Burdick, my brother!
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